TRAINING
- Companies
- Business Schools and Colleges
Training Modules for Companies
Marketing Skills Training
Marketing skills training is divided into various modules depending on the experience of the Field personnel, size of their customers and the business volumes handled as –
- Professional Marketing skills – Basic
- Professional Marketing skills – Advanced
- Key Account Management
- Professional Sales Coaching
Professional Marketing Skills – Basic
This programme extensively covers the four major steps of Professional Marketing
- Opening
- Probing
- Objection Handling
- Closing
Duration: Complete – 2 days / Can also be customized Suitable for all Field Sales Members in an organisation including Trainees
Professional Marketing Skills – Advanced
Designed to help Marketing Professionals in
- Problem solving
- Guerilla Marketing
- Consultative selling
- Customer Centric Approach
This apart, they are also honed in
- Marketing Attributes
- Professional Marketing skills -Basic
Duration: Complete – 2 days / Can also be customized Suitable for Field Sales Members with over 3 years of experience
Key Account Management
A practical training programme for key sales personnel who handle large accounts. They would get to know how to
- Own a KA
- Be In-control of a KA
- Pre-empt an objection
- Excel in Problem solving
- In addition to these would be honing of their PM Skills
Duration: Complete – 2 days / Can also be customized Ideal for Field Sales Members handling large customers and important distributors/dealers
Professional Sales Coaching
This course helps one learn how to
- Coach
- Be a leader
- Create a leader
Duration: Complete – 2 days / Can also be customized This, as the name suggests, is ideal for Managers from various departments handling people.
Apart from Marketing Skills, the Essquares team also focuses on crucial Professional Development modules like
Lateral thinking, Team working, Leadership
During this programme, one understands
- The importance of team work
- Impact of creative thinking
- Problem Solving
- How to lead
Duration: Complete – 2 days / Can also be customized Suitable for all Team Members of all departments within an organisation
Communication – Verbal and Non-verbal
This programme helps one understand how to
- Communicate
- Plan and execute
- Hone language skills
Duration: Complete – 2 days / Can also be customized Suitable for all Team Members of all departments within an organisation
Time and Stress Management
Understand
- The What, Why, When of stress
- To differentiate trivia from non trivia
- Ways to handle stress
- Benefits of managing stress
- Value of Time
- Benefits of Time Management
Duration: Complete – 2 days / Can also be customized Suitable for all Team Members of all departments within an organisation
Positive Personality
Understand
- Your present personality
- Your Strengths & weaknesses
- How to improve your personality
- Benefits of a Positive Personality
Duration: Complete – 2 days / Can also be customized Suitable for all Team Members of all departments within an organisation
Intelligence
Understand
- The Nine types of intelligences
- The requisites
- Ways to improve intelligence
Duration: Complete – 1 day / Can also be customized Suitable for all Team Members of all departments within an organisation
Technical Training
- Engineering Drawing
- Measuring Instruments
- Machining Process, work holding
- Geometrical Dimensioning and Tolerancing
- Visual Inspection – Machining, assembly, quality
- Metal Cutting and Materials – Tool and component
Engineering Drawing
- Basic knowledge on Projections – I and III Angles
- Fundamental ideas on Dimensioning
- Tolerancing a part
- Concept of Part and Assembly drawing
- Effect of Part dimensions over assembly
Duration: Complete – 2 days / Can also be customized
Measuring Instruments
- Types of Instruments
- Concept of Least Count, difference between Analog and Digital, difference between a meter and a gauge
- Specific knowledge on torque tightening instruments
- Calibration requirements
- Care and Maintenance
- Knowledge of disposal
Duration: Complete – 1 day / Can also be customized
Machining Process, work holding
- Process sheets
- Production lines
- Time and system study
- Machine selection for components
- Work holding types, advantages and limitations
Duration: Complete – 2 days / Can also be customized
Geometrical Dimensioning and Tolerancing
- Introduction to GD&T
- The 14 types of geometrical tolerances
- MMC and LMC conditions
- Bonus tolerance
- Study drawings with GD&T symbols
- How to measure GD&T features
Duration: Complete – 1 day / Can also be customized
Visual Inspection – Machining, assembly, quality
- Identification of visual defects in Input and Output condition
- Use of Poka-Yoke
- Use of simple solutions for complex problems
- Concept of Time and Cost towards defects
- Quality as a parameter in defect management
Duration: Complete – 1 day / Can also be customized
Metal Cutting and Materials – Tool and component
- Fundamentals of Metal Cutting including Angles, Insert Geometries, Applications and Failures
- Turning Inserts and Tool Holders
- Parting, Grooving and Threading
- Milling Types and holding systems
- Drilling, Tapping and Reaming
- Tool and component Materials
Duration: Complete – 3 days / Can also be customized
Ideal for Technical Marketing personnel specialized in Cutting Tools and personnel from Production, Tool Engineering, Projects, New Product Development, Planning, PED and tool stores departments of companies in the Engineering Industry.
For Business schools and Colleges
Professional Marketing Skills – Basic
This programme extensively covers the four major steps of Professional Marketing
- Opening
- Probing
- Objection Handling
- Closing
Duration: Complete – 2 days / Can also be customized Suitable for all final year students with specialization in Sales & Marketing to understand “THE CUSTOMER”
Communication – Verbal and Non-verbal
This programme helps one understand how to
- Communicate
- Plan and execute
- Hone language skills
Duration: Complete – 2 days / Can also be customized Suitable for all students
Time and Stress Management
Understand
- The What, Why, When of stress
- To differentiate trivia from non trivia
- Ways to handle stress
- Benefits of managing stress
- Value of Time
- Benefits of Time Management
Duration: Complete – 2 day / Can also be customized Suitable for all students
Positive Personality
Understand
- Your present personality
- Your Strengths & weaknesses
- How to improve your personality
- Benefits of a Positive Personality
Duration: Complete – 2 days / Can also be customized Suitable for all students
Intelligence
Understand
- The NINE types of intelligences
- Your requisites
- Ways to improve intelligence
Duration: Complete – 1 day / Can also be customized Suitable for all students
Technical Training
The technical training covers practical insights into
- Basics of Metal Cutting
- Insert and Holder Selection
- Parting, Grooving and Threading
- Milling, Cutter selection and Endmilling
- Drilling Reaming and Tapping
- Tool materials
Duration – 3 days / Can also be customized Ideal for Final year Production/Mechanical/Automobile/Industrial engineering students with a flair to work in the cutting tool industry.